BitSecure

BitSecure Case Study


The site had very little inbound linking from relevant sources and multiple internal broken links. Bitsecure lso had issues with duplicated content and repetitive inbound footer links from sister sites. The bottom line here was that the work needed to be done, and Bitsecure felt 100% confident that their decision to use Webxcell Digital was the right decision. The results were a clear prove.
Goal
The main goal of the project was to lower the cost of acquiring new customers by improving non-branded search traffic and conversions. Bitsecure was only generating ten to twenty new customers each month from the web site and customer acquisition cost exceeded £120 per new customer. Our goal was to drive new customer acquisition cost to below £60.

Webxcell Digital cleaned up the on-page SEO elements of proper meta data, titles, content and internal linking. Webxcell Digital also began an inbound linking campaign using directories, custom links, and a robust publishing strategy with back linking. The repetitive linking that appeared to be search engine spamming along with the duplicate content was repaired or removed.
Success
Our Client, Bitsecure, is very pleased with the final results! They now rank in the top ten on Google for terms such as “cybersecurity mansfield”, “cybersecurity services nottinghamshire” and their big term of “cloud security Nottingham ”, which currently outranks their major competition. Their Google Page Rank improved from a 3 to a 6. Non-branded search traffic has continued to increase from 100 visitors per month to over 15,000. Conversion rates increased from the new site design and layout, and the non-branded traffic is converting at over 2%. Bitsecure is now adding over 20 new customers per month online and they are acquiring new customers at a profit!