Marketing Measurement

Measure your marketing campaigns for data-driven insights.

With our market measurement services, you’ll be able to communicate effectively with your customers across all channels through data-driven insights.

And since establishing and measuring KPIs make it possible to see what’s working and what isn’t, we aim to ensure you don’t waste precious money.

While your campaigns can be doing well right now, you can only imagine the potentials you’re missing by not measuring that success.

The key to optimising your marketing campaigns is measurement. And what’s more critical than attributing your sales accurately to your marketing campaigns and channels?

Here’s what’s in it for you

  • Understand ROI through multichannel response attribution.
  • Be confident to invest in new ideas and solutions for your market needs.
  • Discover customised insights through analytics
  • Prove marketing effectiveness
  • Acquire & Retain more customers with a customer-focused approach.

How are we different?

  • We execute campaign insights according to schedule. No delays, no hassle.
  • We provide a privacy-complaint data environment
  • Our dashboard is easy to use and understand.
  • We don’t take ages to provide your fully customisable report.
  • Our customer service is never far away.

CTA: Use your data to make wiser market, customer and solution decisions today.

How do we do it?

Our market measurement services help you to align your data-driven decisions with market requirements.

To do this, we look into the right metrics to improve customer engagement and conversion.

  • Such metrics include
  • Marketing Qualified Leads (MQL)
  • Sales Qualified Leads (SQL)
  • Funnel Conversion Rates
  • Brand Awareness
  • Customer Engagement
  • Marketing Spend per customer
  • Return on marketing investment
  • The lifetime value of a customer (LTV)
  • Customer Acquisition Cost (CAC)
  • Customer Retention

Our purpose is to help you make smarter decisions with proven go-to-market strategies.

We discover whether your positioning and messaging supports your goal and, if not, what changes are needed.

And we also ensure that your point of entry is capable of helping you maximise your company potential.