A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship.
Essential business tips for partnership marketing
TARGET ESTABLISHED
BUSINESS WITH
ACCESS TO YOUR
POTENTIAL CUSTOMERS
Partnership marketing is the process of finding and working with strategic partners who already have access to your target audience. Usually this involves brands, products or services that are not competing with your business, but have a complementary nature.
The best collaborations aren’t always the most obvious ones, so don’t hesitate to expand your thinking. Research the content, products and services that your target audiences consume. Sometimes buying choices and brand associations are surprising.
USE DATA AND INSIGHTS
TO MAXIMISE BENEFITS
Benefits of strategic partnerships
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